Strategy Highlights

Week 32
________________________________________

Strategy 7: Become the Expert the Wealthy Want

Why you should be a thought leader

Thought leadership plays a key role in the three most important areas of business development:

From Hidden Talent to Talented Expert

Technical capabilities, as important as they are, do not automatically translate into business success. So don’t make the mistake of believing that simply being an expert will make you successful, or even make you a thought leader. You must also deliberately act to be seen as an expert and to profit from that recognition.

When it comes to expertise and the effective use of thought leadership content, financial advisors generally fall into four different categories: